Choose a topic and do a 2 pages reseach on it. (Topics are in the Research Paper

Choose a topic and do a 2 pages reseach on it. (Topics are in the intructions) - Research Paper Example rough the process of fertilizer containing nitrogen compounds; (Stephens, 1998, p.  173) through the decomposition of animal wastes; and off course through sewage treatment facility and septic systems. Nitrate is naturally found in various different vegetables, including root vegetables, collard greens, broccoli and cauliflower. The human body has the ability to convert nitrate into nitrite. Both of these compounds are considered as hazardous. Only legal limits of them are allowed in food and drinking water. These compounds have the ability to change normal hemoglobin (the chemical compound present in blood for transportation of oxygen) to met-hemoglobin. Normally, levels of met-hemoglobin are less than 2.5% of the body’s total hemoglobin. Excess of met-hemoglobin by nitrates from normal levels, reduces the ability of blood’s oxygen transportation to the blood cells. Reduction of oxygen from the blood cell can cause a bluish tint of the nose, lips and ears in minor cases (also named as blue-baby syndrome) in infants. While in some severe cases it can cause heart and respiratory problem, and even death. However, nitrates and nitrites can also react with other compounds either present in our body or in the food we are consuming to form substances that may cause cancer. These reactions are more probable to take place in the existence of protein. Meat is a ric h protein food. When nitrites in the presence of amino acids, are exposed to high temperature, they can form a compounds named nitrosamines. Scientists believe that these formations may be responsible for the relationship they have found between nitrates and nitrites and the diseases mentioned above. Exposure of nitrite or nitrate can also cause complications in pregnancy and health problems in infants. It nitrates/nitrites lose an oxygen atom it can turn into Nitric Oxide, an important signaling molecule. This molecule travels through the walls of artery and transmits signals to tiny muscle cells around

Marketing Communication and Branding Assignment Example | Topics and Well Written Essays - 750 words

Marketing Communication and Branding - Assignment Example This essay demonstrates that advertisement poster is one of the most effective elements of integrated marketing communication. Keeping the objectives of the marketing communication for Travel worth in mind, certain posters can be prepared to use in the campaign planned by the company. The posters for the company would include an attractive message to catch the eyes of the viewer, which would help the company to get customers. The main objective of Travel worth is to obtain travelers for their adventure tours and in order to achieve it; the posters should contain certain facts about the adventure world and certain images related to fun in the tours. The tagline for the posters can be ‘Payless, Have more, Do more’, which would represent that the cost of the tour would be less, fun and adventure would be more. There should be certain schemes on the poster to attract the customers such as, ‘Be the first one to avail the discounts on the Tour, and be the last one to ava il the discounts on the Fun’. These lines would also attract the adventure lovers to avail the schemes offered by Travel worth. The poster should preferably be bright in colors such as yellow or red, which would easily catch the eyes of the customers. The poster should contain certain images of the previous tours arranged by the company and the experiences that the travelers had. All these factors would make the poster meaningful as well as effective for the company to attract the customers and grab their interests for the products offered by the particular company.... In relation to the mentioned objectives in question number one, it can be stated that the model would help to identify the situation, the crisis in the market, and it would also help to plan a campaign to attract new or existing customers. The model would help to take different strategies. To spread awareness about company and its existing Tour programs, the campaign will be effectively used as a strategic objective. In order to create a different image of the organization and to attract the consumers, a tactical approach will be taken by providing various schemes and discounts. In relation to existing situation of economic downturn the company can take a decision to propose certain discounts or sale to their customer, which would help them to acquire new travel lovers. In keeping with the strategic viewpoint, up gradation in the better news paper or in other media for advertisement of the company would be made and which would be implemented through the actions. Travelworth would get ample scope to maintain the sustainability with the help of IMC and SOSTAC model. In the period of downturn in the European economy the companies are basically fighting for the sustainability in the market, and to save the existing customers and the brand name. SOSTAC model would help Travelworth to be stable in the market and to gain new customers and revenue2. Question 3 Q.3. Advertisement poster is one of the most effective elements of integrated marketing communication. Keeping the objectives of the marketing communication for Travelworth in mind, certain posters can be prepared to use in the campaign planned by the company. The posters for the company would include an attractive message to catch the eyes of the viewer, which would help the company to get

Film Appreciation Essay Example | Topics and Well Written Essays - 750 words

Film Appreciation - Essay Example Art is what comes out of a production, it is the movie that is presented to an audience. In the long run, the movie can be considered the art that becomes commerce - it will be the product that needs to be sold in the end. Commerce is something that can be difficult to come by; art is something that can be made even by those that do not possess the commerce for production. The concept of art is something that cannot be bought or traded. 2. The opening scene of North by Northwest shows a busy city, with people rushing around trying to catch buses and the subway, or else fighting each other for the next taxi. Everything is fast paced and it makes the viewer feel almost as rushed as the characters. The opening scene sets the mood of the film by introducing the smaller aspects, the things to be expected throughout the film: the rush, the suspense, the tension that comes with being hurried. The music adds to this by being an equally fast paced song; it almost encourages what is going on on-screen. You can still hear the rush of people and traffic throughout the song, so this intensifies the emotions. The shots that are used are wide shots, though there was no real establishing shot; the viewer, however, would still be able to discern that the movie starts out in an incredibly busy city. The use of wide shots also increases the feeling of being rushed, since more people are being fit onto the screen in one shot, it gives the feeling of being cramped and hurried. This scene sets up the rest of the film, preparing the viewers for a movie that will be as fast paced as the opening. 4. The crop duster scene in North by Northwest is one of the most well-known scenes because of how powerful it is, due to the choices that the director made in terms of music, shots, and angles. There is no music in this scene; the only sounds that

Structural Frame on Berlitz Essay Example | Topics and Well Written Essays - 1000 words

Structural Frame on Berlitz - Essay Example 47). The structural frame perspective (how we view organizational structure options) was developed as a merging from two main theorists – Frederick W. Taylor’s scientific principles and Max Weber’s bureaucratic philosophy. Frederick Taylor’s work was called â€Å"scientific management† and was about introducing methods to gain individual worker efficiency rather than workers going by the rule of thumb (p. 48). Taylor measured the individual’s contribution with a stopwatch and pointed out how each worker could maximize their productivity. Max Weber, however, looked at the overall organization rather than the individual worker. He was the theorist behind the hierarchical model and use of the bureaucratic systems. At the time (after World War II), many countries were still using a Patriarch management model and it was time to replace it. To more evenly distribute the power, Weber introduced a â€Å"fixed division of labor† and â€Å"hier archy of offices† as examples of the new organizational perspective. These structural frame perspectives continue to exist today. Berlitz International, Inc. believes in the traditional hierarchy of offices and in the traditional chain of command. As discussed in McShane & Von Glinow (2005) coordination comes through formal hierarchy. As the organization grows, which Berlitz has, hierarchical assignments take place and power is passed to individuals. Berlitz reflects a structural perspective on their Internet site, Berlitz Japan, Inc. (2011). The organizational chart lesson (see Appendix A) states that employees will fall somewhere in the chain of command, whether on the top or somewhere â€Å"a little lower†. This information falls under the structural assumption that the organization’s current circumstances will dictate the design that fits best. The structural configuration of Berlitz Language Company as stated in Bolman & Deal (2008) started with a simple str ucture as depicted in most â€Å"mom-and-pop† or smaller organizations (p. 78). McShane & Von Glinow (2005) says that â€Å"most companies begin with a simple structure† (p. 438). Mintzberg’s Model (Bolman & Deal, 2008, p. 79) is a more accurate configuration of Berlitz International today because of the global magnitude of the organization. The Wall Street Journal published an article following a press release from Berlitz, that Hiromasa Yokoi, vice chairman, chief executive and president would retire and numerous management changes would take place as well as company- wide restructure (Bounds, 2000, March 21). A spokesperson added that the company would be split into two subsidiaries: Berlitz Language Services and ELS Language Centers. Berlitz is 70% owned by Benesse Corp, an educational publisher in Japan. The decision to split the company was a strategic decision and had been planned for â€Å"over one year† (Bounds, 2000, March 21, p. 1). Each center , however, will have an individual configuration designed to suit the center director and meet the overall organizational goals. The franchise locations were later given several templates

Changing Identities in Cyberculture Essay Example | Topics and Well Written Essays - 750 words

Changing Identities in Cyberculture - Essay Example so that the computer mimics a real life encounter by using the facilities of the pixels instead of the human body and the voice. The important difference between direct human contact and human contact through the medium of computers is that the usual physical aspects of communication are largely missing. Visual and aural aspects are not there, and the style of the individual is expressed through a number of substitute clues, such as the choice of font, a pseudonym usually with some reference to popular culture, and sometimes an â€Å"avatar† which is a pictorial representation of the self. The advantage of these devices in contexts like Multi Media Online Roleplay Games(MMORPGs) are obvious, and provide many people of all ages with entertainment in which a small caricature of the self interacts with other players, and with artificial intelligence characters to fight goblins or track down aliens, or build castles or any amount of artificial social activities at the whim of the games designer. These social spaces provide a setting where people can operate in an artificial world, adopting the customs and cultures that develop there, and in effect creating a new identity specifically for that subculture in cyberspace. The internet offers children and adults alike to play in a carefree and anonymous way, and for many this is a much valued respite from the demands of an increasingly pressurized daily life. There are some critics who see this opportunity as something potentially dangerous, and especially for the young. (Anderson et al., 2007) Without doubt the presence of paedophiles and people who prey on under age computer users is a worry. Children identify quite closely with the characters that they play, and they need to... This essay focuses on the arrival of the internet, that has opened up a whole new dimension of communication which was inconceivable even fifty years ago. People can now not only access a world-wide store of information and communicate with contacts, but also exchange and share personal photographs online. Such possibility to post public and private messages were analyzed in the essay. It allows to develop real friendhips and relationships over time, and this is an important lifeline for many lonely or disabled people, as well as a healthy and normal development phase for young people. Although the technology that makes all this possible has changed, the process is no different than the business man donning a suit to go to work and some jeans to go out and have a barbecue with the neighbors. The persona is adjusted to suit the context that is presented to the person. The potential for the development of neuroses and extreme or abusive personalities exists in cyberculture and are disc ussed in the essay in details. However, the danger of physical harm coming to a person chatting via a computer is considerably lower than that of a person in a dangerous neighborhood, or even simply sitting in a pub or going to a rock concert. To conclude, the researcher stets that the ability to try out and maintain different internet personas is allowing people to experience a wider range of social roles and gain superior social skills, and so for this reason, cyberculture is something that we should all embrace with open arms.

Pride and Prejudice by Jane Austen Analysis Essay Example for Free

Pride and Prejudice by Jane Austen Analysis Essay Introduction In the novel Pride and Prejudice Jane Austen identifies the key components of successful marriage – love, tolerance, affection and financial stability. The whole novel is written to underline the importance of marriage which shouldn’t be based on social status, wealth or affection of the youth. For her time the author was very radical as she strongly defended marriage for love, whereas in those times it was prestigious to marry for financial stability and social status. Through her characters – Elizabeth, Mrs. Bennet and Mr. Darcy – she shows the right and wrong attitudes towards the ideal marriage. Elizabeth and Mr. Darcy represent true love and true relationships, whereas Mrs. Bennet is motivated only by wealth when she decides to get her beloved daughters married. Through characters Austen makes readers believe that love and happiness can’t be bought. Character Analysis Mrs. Bennet is characterized as a miraculously tiresome character. Moreover, she is frivolous and too foolish. Mrs. Bennet is an irritating woman who becomes obsessed with idea to get her daughters married simply to improve her financial stability and social status as after her husband’s death she has been refused certain social entertainments. She cares for nothing in the world except money. Austen is willing to show that Mrs. Bennet does lack sense of virtue and property, and, what is more awful, she is not interested in intellectual and emotional education of her five daughters. Mrs. Bennet affects the attitudes of her younger daughters – Lydia and Charlotte Lucas – towards marriage. Mrs. Bennet is very pleased when Lydia gets married to an officer and she never reproaches her for shameful behavior. However, she can’t be blame as she was married only for beautiful appearance and she didn’t see another life. I think the author introduces Mrs. Bennet to highlight the necessity of marriage for young ladies. In contrast to Mrs. Bennet the author introduces the character of Elizabeth to show true virtues and necessity of love and happiness. Elizabeth is the most quick-witted and intelligent. Moreover, Elizabeth is clever, lovely and brilliant. Her positive character traits enable her to rise above shameful conduct of her mother and sisters. Elizabeth is strong enough to overcome all difficulties and to get married for love, not for financial stability or higher social status. Elizabeth is entailed with sharp tongue and ability for hasty judgments. She is the only character who manages to make Darcy love her for personality and who overcomes the power of prejudice: â€Å"My feelings will not be repressed. You must allow me to tell you how ardently I admire and love you†. (p.35) We see that Elizabeth has pride in her abilities to express herself and to perceive the truth. Mr. Darcy is one more positive character in the novel who overcomes prejudice and finds his true love – Elizabeth. Mr. Darcy is a wealthy aristocrat being extremely conscious of class differences.   Nevertheless, he has sense of virtue and honor. Firstly, he is not interested in Elizabeth saying that â€Å"she is tolerable; but not handsome enough to tempt me; and I am in no humour at present to give consequence to young ladies who are slighted by other men†. (p.13) However, with novel progression his character transforms and he recognized his faults of prejudice and pride. His character affects the novel as, despite high social status and wealth, he manages to overcome prejudice and to show that marriage should be based on love. He proves that a man should love women for her intelligence and personality, not only for beautiful appearance. Conclusion Mrs. Bennet, Elizabeth and Mr. Darcy affect the novel in different ways. Mrs. Bennet symbolizes misconception of true marriage as she is obsessed with financial stability and social status. Elizabeth and Mr. Darcy represent true virtues in the novel as they teach others that marriage should be grounded on love, happiness, and attraction. Works Cited Austen, Jane. Pride and Prejudice. UK, London: Penquin Books, 2005.

Organisation Resource Management Ikea Commerce Essay

Organisation Resource Management Ikea Commerce Essay History is evident from the fact that for the success of any organisation is very vital to have an alignment between the strategic and human resource objectives of the organisation to ensure both short term efficiency which would ultimately lead to long term profitability. A concept by McKinsey stating 7 S which includes super ordinate goals, strategy, structure, systems, staff, skills and style was a spectacular approach towards setting up an organisations performance excellence criteria. Human resource management alignment with mission is simply combining people management with organisational ultimate goal achievement strategy, one way of doing is to grant access to human resources to be a part of planning phase as a company would always prosper if the employees or human resource is given equal importance and utilization as other sectors of decision making. Unlike the traditional strategic planning where human resource department was only considered to be a provider of personnel fa cility like staffing, pay, training where as sectors like research and development, finance, production and marketing were the major players to be carefully considered neglecting human resource significance completely but the concept was out ruled by the modern sense of strategic planning, in which the importance of human resource is realised together with the actualisation of the fact that the company is known by people it keeps, as the business world got into the era of intense competition the need for people training and development increased rapidly and time came when for a successfully run company it has to have properly trained and skilled people and also have a system of provision of more trained employees on regular intervals to continuously fill the gap caused by employment turnover, companies opted for the later concept noticed instant improvement not only in the performance level but also the motivational level of staff showed a rapid incline which realistically the only reason for the overall improved performance. It is evident that where ever people in organisation are involved then its inevitable to neglect the presence of HR elements, Human resource also plays a very vital role in bringing cohesion between the employees of any organisation which when achieved could do wonders in terms of goals achievement and has created history at several times. A retailer which stands by its name IKEA (Ingvar Kampard Elmtaryd Agunnaryd), a home furnishing retailer which was established in 1943, currently IKEA is not only a furniture retailer but a phenomenon, a name which is identified from its unified identity of standardisation no matter what part of the world one steps into its big blue and yellow set of blocks which carries approximately more than 9500 range of home furnishing and relevant products with a restaurant facility as well provided under the same roof. Over the years it has evolved as an identity of its own, a simplified approach towards furniture making with excellent cost cutting strategies, which ultimately has a direct impact on the price offered to customer, price offered by IKEA stands out to be the cheapest in the market which has become so far the best unique selling point this brand can offer, but nothing is worth without a consideration of flat-pack concept back in early days which entirely change the image of furnit ure industry, it was planning ahead which now proves to be a convenience by coping up with the pace of present days working people life style particularly younger generation Ikeas vision is to create a better everyday life for many people is a complete reflection of how company perceives people in mind which not only includes customers but any stakeholder which has a direct or indirect link to the company operation e.g. customers, employees, suppliers etc. on the other hand IKEA follows a very careful path in the pursuit of its business mission which is to offer wide range of home furnishing items of good design and function, excellent quality and durability at prices so low that the majority of people afford to buy them Therefore it is evident from the mission and vision that IKEA not only relates and base its overall operation to provide a better life for cheap but also focus on the quality and modernisation of the product it sells to keep it desired on affordable prices. The harmony between the organisational overall strategy and human resource strategy is achieved through a process which in present era been adopted and utilised by almost all the organisation realising the importance of integration of human resource element into overall strategy to ensure excellent results and motivated employees. To dig further deep it is very essential to realize the political, economical, social, technological, environmental and legal environment of IKEA which basically makes the basis of any strategic objective as external environment together with elements of internal environment that are strength and weaknesses would assist to evaluate ikeas corporate strategic situation which becomes the basis of ikeas strategic plan quite carefully phrased in it its vision and mission. Ranging from political stability. concern for society and social causes together with people concern, day to day technological advancement to overall economic recession faced by the company , the companies strategy to keep the cost low is a great tactic in these times of economic turmoil specially when the retail market is hit by vat increases starting from 04th of january,2011 low price policy with diversity in the nature of product range and business concepts referring to restaurant business IKEA has evolved as an intelligent set of brains and with inclusion of human resource strategy and other functional strengths to align with the overall mission has proved to be a successful and productive idea in terms of sales and employee retention as well. C) Merger: Its a kind of a take over when both the firms combine into a new firm with the due permission of the real owners of the company who possess the shares of the company therefore resulting in completely new official entity. IKEA first of all baring the largest share in the home furnishing industry doesnt find itself in an urgent need of a merger as among the main reasons for merger is the pursuit of better performance or avoidance from decline scale of performance, expansion behind ikeas one of the vital priorities in next few years might attract the concept of merger with some furniture retailer most probably on high street level to launch its high street outlet , but doing that would require certain changes which could include new payroll system, different pay and other remuneration schemes, new policies for training and development could be settled between the parties to the merger, new staffing methods, new policy could be formed for retirement scheme and benefits, disciplinary proc edures could be altered as well etc. in a nut shell relocation of resources is always a part of mergers which could also include relocation of human resources depending on which kind of merger does actually take place. Acquisition: In case of acquisition as well the whole set of human resource elements would be considered by party purchasing the other to suit their enhanced business and acquired work force requirements together with legal regulations, but in this form of take over if IKEA takes over any company it must be an intention to provide a helping hand to stakeholders of the acquired company, therefore changes like payroll, staff rotation, job rotation, combined training and development, it could also result in human expertise been sent to look after the acquired business resulting in lack of concentration on the main operation which indicated intense care is necessary while allocating the employees efficiently. Strategic alliances: This is now being seen in regular practice by various firms all over the world reason being either to achieve competitive advantage like Superdrug and the perfume shop etc. or to plan a reduction of operating cost because of shared resources or purely marketing reasons. IKEA faced by this type of situation would definitely face some changes on immediate basis including maintenance of healthy relationship between the organizations for the achievement of combined goals, changes would require in the decision making patterns in the favor of common interest, allocation of right people on the right job could raise argument between the relevant heads involved from both sides, a methods requires to be developed to ensure data protection of trade secrets which could be at risk if not handle with proper attention. Human resource strategy would also need a bit of alteration in terms of agreement on objectives as both the parties could have different set of overall objectives to follow. Joint ventures: It is a kind of project undertaken by the two firms for a common interest and share the rewards or losses from the particular venture, depending on the kind of joint venture the human resource would change to suit the requirement of the venture on both side to be conducted smoothly without bothering the overall objectives of both the firms and ensure all the relevant aspects like allocation of combine resources together with any training and development measures required to carry out the joint venture. TASK 2: EMPLOYEE RECRUITMENT cultural multiplicity is one of the ikeas prime concern as far its recruitment policy is concerned, IKEA has always abide by the legal employment regulations and also exhibited a very responsible attitude towards its employees and potential employees, with the significance importance been given to the development of multi cultural environment at work place IKEA has established a very strong and constructive multicultural hub for people who IKEA believes only work for people. A suitable candidate is always the one with high motivational energy together with relevant experience or knowledge. EMPLOYEE RETENTION IKEA has a very smart process of communication in-between the employees who allow them express freely their concern about the business and the company, both ways communication is appreciated and practiced which is a prime reason for less percentage of employee turnovers. Together with fair and constructive pay system the company has gained its place in the hearts of its employees and with proper amount of training and development procedures creates a bond between the brand and its very own people. Proper exit interviews are conducted on the exit of any member and both the parties are left with a brilliant image on each other for future reference. TRAINING AND DEVLOPMENT It is a responsibility of an efficient organisation to have a complete provision of training and development facility at work in order to maintain the motivation level of the team and to fulfil the overall strategic objective of the organisation over all quality of work together with amount of loyalty are directly related to companys performance which are fully practiced in a routine culture of IKEA day to day operations. human resource department together with other functional heads and directors establish a strategy for training the team members over a given period of time to achieve future strategic goals with better preparations ensuring all the line managers of the departments are fully informed and trained for the training to be provided on the basis of individual performance and line of direction opted in the company, and together with the same line managers top management develops a plan in order to understand the needs for the relevant process. IKEA has very comprehensive set of performance appraisal system which is conducted on every regular interval constructively to ensure employee satisfaction ultimately leading to customer satisfaction. IKEA has design a unique format of trading and development pattern with the name of on the job training as organised by IKEA college for the seek of potential managers which could lead the brand to a new era an excellence. Task 3: PERFORMANCE APPRAISAL is a technique or a format to review the performance of the employees on one to one basis and comparing it to the company standards to evaluate the areas of strengths and weaknesses in order to improve the performance level and build-up the motivation level of the determined staff, but an alarm bell for below average performing members to come to know their areas of errors and rectify them in a given amount of time ends till next appraisal date which could be from 1 to 6 months depending on the urgency of it . Appraisal is a very vital tool for the employer being the one of its own kind to assist management of performance level. With the help of performance appraisal it is very easy for the employer to assess their potential inner-hierarchy growth in the company, therefore together with affecting the career path of the employees performance appraisal has also got a quite close relation with the salary increments as well. It is always recommended for an appraisal to be conducted with the immediate line manager to get the complete and comprehensive feed back for the sake of improvement over the next period of time, the appraisal process must be familiarised by the manager conducting it and be fair by all means as more the feedback being honest more chances of constructive development in an employee concerned provided the appraisal is conductive with ease and the employee has received all the feedback correctly without being offended. It is very beneficial for human resource department to develop policies also can be utilised to give a chance to employees to express their opinion about anything about their job they wish talk about. Human resource department can provide plenty of assistance and advice with the help of the appraisal form prepared by the HR keeping in view each and every segment of working employee. Overall a very useful tool for employer and employee in relation to performance levels. REWARD MANAGEMENT: The overall idea behind the reward management phenomenon is to support the human resource and mission of the company, it assist the company with patterns how to trains and develop the individuals which ultimately leads to employee motivation, rewards management system enhance the employer employee relationship and bring more harmony and determination among all of them as its about reward in return with self actualization , a proper reward management system has some legal implications to be made sure before drafting it and is also quite smartly looked after. Rewards: There are two kinds of rewards: 1) Financial 2) Non-financial Financial being classified as tangible reward, one could get a monetary return for services but several studies are evident that these type of outer level needs doesnt keep the person motivated for a long time therefore classified in basic needs scenario, but Non-financial are the ones which although has no material value but have done enough to make histories. Intrinsic rewards ensuring self efficacy, self recognition and self actualization etc. satisfies higher level needs which are also known as motivators. Contradicting to the reward definition in old days, money as matter of fact is only considered to be a material return to fulfill basic needs and then what really works for an employer is when the employee is provided a sense of achievement etc. for a better future for the company and employee as well.