Meta Tags and Meta Keywords :: Internet Technology Essays

Meta Tags and Meta KeywordsMeta Tags are thought to be the be all-end all of search engine rankings. This is non true. Meta Tags are a necessary, but not a sufficient condition for high rankings. Meta tags are designed to provide basic information to the search engine about the site. Meta tags appear at the top of the HTML document within the <head</head section of the document. In the following example, nine different types of Meta Tags are identified Content-Type, Copyright, Resource-type, ObjectType, Author, Rating, Distribution, Description, and Keywords. The dickens meta tags of primary interest to search engines are the Description and Keywords tags. These tags describe the kernels and key words for the search engine.<HTML<head<meta http-equiv=Content-Type content=text/html charset=iso-8859-1<meta http-equiv=Copyright content=1998, 1999 MotorCities.com, Inc.<meta take a shit=Resource-type content=Document<meta conjure=ObjectType content=Journal< meta name=Author content=Car Pictures .com Webmaster<meta name=Rating content=General<meta name=Distribution content=Global<meta name=Description content=Gallery of cable car pictures, car videos, car sounds, car photos, car photographs, car pictures, automobile videos, automobile sounds, automobile photos, automobile photographs, auto pictures, auto videos, auto sounds, auto photos, auto photographs, pictures of cars.<meta name=Keywords content=Gallery of car pictures, car videos, car sounds, car photos, car photographs, automobile pictures, automobile videos, automobile sounds, automobile photos, automobile photographs, auto pictures, auto videos, auto sounds, auto photos, auto photographs, pictures of cars, Porsche pictures, Ferrari pictures, Lamborghini pictures.<titleCar Pictures .com -- Gallery of pictures (photos or photographs), video, sounds, wallpaper and specifications of all cars, motorcycles and all vehicles. </title</HEAD Several excellent sources that detail the use of the Meta Tag are The Web Developers Virtual Library (http//wdvl.com/Authoring/HTML/Head/Meta/ ) Search engine Watch (http//searchenginewatch.internet.com/webmasters/meta.html)Internet Marketing Chapter 13 Driving Traffic to Your Site Understanding and Using Search Engines for Search and Site Optimization. Adding Keywords Using the META Tag utmost -800 characters.Adding keywords simply requires editing the HTML code and adding the meta tags, as in the following example. The top of a web page source code on your site might look like<HTML<HEAD<TITLEACME Corporation Devices reading</TITLE</HEAD<BODY<H1ACME Corporation Innovative Opening Devices Information</H1Create a META tag with the following information<META name=keywords content=brochureTO ADD ADDITIONAL KEYWORDS<META name=keywords content=brochure, widget, wholesaleThe top of your HTML document would then look like<HTML<HEAD<TITLEACME Corporation Devices Information</TITLE<META name=keywords content=brochure, widget, wholesale</HEAD<BODY<H1ACME Corporation Innovative Devices Information</H1QUESTIONS AND ANSWERS ABOUT META KEYWORDSQ) META keywords tag - should I use UPPERCASE, lowercase or a mixture, commas or spaces?A) engagement lowercase, separated by commas, with a space after the comma.